The Image Creation in Microsoft Copilot Is Quietly Incredible — Here’s What I’m Doing With It

I want to talk something up for a change. The image creation built into Microsoft Copilot is incredibly powerful, and I do not think enough people realize how far it has come. Microsoft has beefed it up quite a bit, it is genuinely easy to use, and it has a few features I have not seen in many other places. I am just plain happy with it, so this is me sharing why.

You get to it from the Create area of Copilot. Click image or infographic, describe what you want, and go. That is the whole on-ramp. No separate app, no plugin hunt. And because I build presentations constantly, having a strong image generator sitting right next to everything else I do all day has changed how my decks look.

What stands out	Why it matters to me
Image and infographic generation	Right inside Copilot’s Create area. Perfect for slides, processes, and layered concepts.
“Make something like this”	Drop in a reference from the web, tell it what to change, and it adapts the idea.
Dead-easy editing	Free-prompt changes, resize, restyle — no starting over.
Brand-aware	“Use the brand code from our company website” works. Or hand it a full brand kit.
Text that actually renders	It does text well now. It really did not used to.
Photorealistic output	Team images, impactful PowerPoint title slides, the works.
Price	About $30 a month in the subscription, and you can do a ton with it.

How I actually use it

Most of what I make falls into two buckets. The first is quick, easy graphics to drop into presentations. Little visual elements that used to mean hunting through stock libraries or wrestling with a design tool now take a sentence. The second is more deliberate work, and that is where it really shines.

Sometimes I will go find an example on the internet — a layout or a style I like — and tell Copilot, “make something like this, but change this, this, and this.” It takes the reference and adapts it to what I actually need. Other times I have it create something from scratch with nothing but a description. Both paths work, and both get me to a usable result fast.

The editing is where it wins me over

Generating an image is table stakes now. What sold me is how easy it is to edit after the fact. Once I have something close, I just tell it what to change. You can give it a full free-form prompt to adjust specific aspects, set a particular size, or restyle the whole thing. No regenerating from zero and hoping the next roll of the dice lands better.

The brand handling is my favorite part of that. I usually just say, “use the brand code from our company website,” and it goes and does a great job pulling the right look. If you want to be more thorough, you can hand it an entire brand kit, which is awesome — colors, styling, the whole identity applied consistently across everything you generate. For anyone who has to keep visuals on-brand, that alone is worth the price of admission.

I just say “use the brand code from our company website,” and it does a great job. Or hand it a whole brand kit. That is the kind of thing I have not seen many places.

Text on images finally works

Here is a real improvement worth calling out. You can change the text it generates, and it does text well now. It did not used to — like most image generators, it produced that garbled pseudo-lettering that made anything with words in it useless. That is fixed. I can put real, readable text on an image, which means titles, labels, and callouts are now in play instead of something I have to bolt on afterward in another tool.

What I make most

A few things get the most mileage. Photorealistic images when I need them. Small images of the team. And impactful title images for my PowerPoints — the kind of opening slide that actually sets a tone instead of a stock photo everyone has seen a hundred times.

Then there are infographics, which are perfect when I am explaining a process or how something is layered or working. If I am walking through how pieces fit together, I will just have it generate the infographic. Need a graphic? Tell it to make one. Generate images as needed, in the flow of building whatever you are building. That immediacy is the whole point — the visual shows up when the idea does, not three apps later.

The bottom line

For about $30 a month in the subscription, you can do a ton with this. If you live in presentations like I do, or you just need good visuals without a design background, the image creation in Copilot has quietly become one of the most useful tools I have. It is powerful, it is easy, and it keeps surprising me. Go into the Create area, click image or infographic, and see for yourself.

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Reviewed, and opinion by Brad Rowland — IT Infrastructure and Operations leader, automation builder, and AI implementer. Tested through June 2026.